Discover how to define your audience, understand their needs and tell a compelling brand story that they’ll connect with. These are the foundations you’ll need to succeed in driving traffic.
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Knowing your audience helps you figure out what content and messages people care about. Once you have an idea of what to say, knowing your audience also tells you the appropriate tone and voice for your message.
Who is your audience
To focus your efforts and resources, you must define the group of people you want to target. Some brands have a very focused target audience while others look to target a much more diverse group of people.
Imagine you are reading, watching, or listening to something. The information you're consuming resonates with who you are on an intrinsic level. Well, your audience is the same as you. When they read content that really hits home, they also want to invest or ("collaborate as a subscriber or a member") with you.
Knowing your audience —their general age, education level, gender, religion, language, culture, and group membership—is the single most important aspect of developing your speech or the post.
To help you define your audience, try and analyze:
Your social media following
Who your competitors are communicating with and how
What type of people are active on competitors’ social media
Is the research method which can be defined as "Maneuver such an appraisal". To launch a successful communication strategy, you must understand your audience's needs and motivations. Communicating a solution that addresses these issues is critical to success.
To do this you will put together an Audience Analysis Questionnaire for your speech. Include all three types of questions (fixed alternative-and include the alternatives; scale-include the scale; and open ended-provide the space for responses).
One of the consequences of the First Amendment to the Constitution, which protects our right to speak freely, is that we focus so much on what we want to say that we often overlook the question of who our audience is. Does your audience care what you as a speaker think? Can they see how your speech applies to their lives and interests? The act of public speaking is a shared activity that involves interaction between speaker and audience.
Let's go through the seven steps necessary to conduct a marketing experiment.
Brainstorm and prioritize experiment ideas: Reverse Brainstorming. A creative problem-solving technique in which the problem is turned around and considered from a different point of view to spur new and different solutions.
Find one idea to focus on: Identify the reward. The reason we prioritize the things we do is in part due to the reward we experience when we do them.
Make a hypothesis: State the problem that you are trying to solve. Make sure that the hypothesis clearly defines the topic and the focus of the experiment.
Collect research: Poll is the most well-known and widely used method in primary research. Poll come in various forms – written, online, over the phone, in person – and involve a series of questions to understand what people think or feel about a given topic.
Select your metrics: The most common and often important metrics to pay attention to are engagement, impressions and reach, share of voice, referrals and conversions and response rate and time.
Execute the experiment: Execution of the experiment is done with care to ensure that the independent variables are controlled and the measurements of the dependent variables are accurate.
Analyze the results.
Tell a compelling story
A compelling story is specific and vivid. That can be visualize the events as they happen and feel the emotional ups and downs. Those can be absorbed! Detail comes from recounting moments rather than describing broad, sweeping narratives.
Many business people have already discovered the power of storytelling in a practical sense – they have observed how compelling a well-constructed narrative can be. It does this by enhancing the sense of empathy, our ability to experience others' emotions.
A good storyteller will typically identify their two most salient points and bookend their story with them—they will open with an exciting anecdote to grab the audience's attention, and then they will make sure the last thing they say is something that can resonate with the audience long after the story is over.
Here are some tips on how to do it:
Be authentic—share your story and exhibit your personality. Don't be afraid to talk about failures and success.
Give value—provide tips and information that answer your audience’s questions.
Evoke confidence—demonstrate your work and thought process and show success stories.
Inspire—help your audience imagine their desired outcome and feel it's attainable.