Updated: May 14
While one logo design can serve as the face of your brand, there is no one-size-fits-all that applies to every context. Whether your logo appears on your website header, posts or is printed on tote bags, it should retain its integrity and always look professional, regardless of its size so, people can interact with the brand.
Understanding logo sizes and preparing different variations for any medium will not only enable you to resize and scale your design with ease, but ensure that your logo always lives its best life so, it can be look professional. Using a logo maker you can create your own logo that will automatically be sized for social media, websites and print. Here, we’ll cover some logo size fundamentals and best practices.
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1. Logo size essentials
Overall, the key to good logo design is scalability, balance and versatility. Before we jump into the size specifics, here are a few basic concepts to consider when designing a logo:
Have logo variations
Since various platforms have different requirements, preparing several versions of your logo design allows for adaptability. Having a logo lockup will help with consistency by maintaining a formal version of your logo elements, which can then be modified accordingly. Here are some versions to use:
Vertical and Horizontal (also know as stacked).
Black, white grayscale, monochromatic, transparent background and colored backgrounds (looks good and more professional). You can still design your logo with other colors, this is an average rate for professional logos.
Here are two Logo variations: Wordmark and Logomark, you can choose any mark that you want for your brand logo.
2. File formats
You’ll want to have your logo design saved in vector files, such as PDF or SVG, which are optimal for scalability. Vector files can serve as the master copy of your design and can be easily reformatted or resized to other file formats such as JPGs or PNGs, without losing quality.
You can read about different types of files to know better which one is right for specific purposes. PNG is the best choice for graphs, the pics with text, screenshots, and for designs that require the use of transparency, such as logo designs and similar. However, the biggest downside is that they are greater in size and they will slow down your website.
Keep in mind that it’s much easier to start with a large size and go smaller, rather than trying to expand one that is too small. You can use an image resizer to help make adjustments.
Logos with too many intricate details can be difficult to resize and can appear blurry in smaller versions. This is particularly true when using your logo on social media (and for other purposes like: Website favicon, social sharing and more).
3. Logo sizes for websites
Having your logo on your website is a great way to instantly greet your visitors, and let them experience your brand right from the first click. Whether you use it in your header (sometimes called the navigation bar), or favicon (the small icon that sits in the search bar tab next to your URL), your logo represents your brand wherever users are within your site.
Remember, you'll also have visitors to your mobile site who view it on their smartphones or tablets, where your logo may appear even smaller. Ensuring you have the highest quality image will create an optimal user experience.
In general, for online purposes, your logo size should be under 200 KB. The larger your image file is, the heavier it is, which makes it more challenging for websites.
If you are using a website builder, the specifics may vary from one platform to another. And most of platforms, it’s recommended to use SVG files that can easily be resized without losing quality. These files come with a transparent background, which means you must make sure they do not blend into the page background.
When using your logo in your website header, keep these things in mind:
Placement: Left-aligned is the most common and recommended option for logos in headers. This is especially true for websites in languages that read left-to-right. Center-aligned logos may also work, depending on your overall layout and design.
Hyperlink home: Be sure to link your logo back to your homepage to optimize user experience to your website.
Use your logo elsewhere: While the header and favicon are the most popular places to use your logo on your website, you can also include it in your footer, designed into buttons or icons, or even integrated into your product pages and more.
In general, website logos can be any size, however the recommended logo dimensions for a web page are 250 x 150 px(pixels). Remember that your logo will not take up the entire width of a website, banner or layout, rather it should be included in the overall design.
Here are the standard measurements for websites:
160 x 160 px
250 x 150 px
350 x 75 px
400 x 100 px
Favicons contribute to your branding efforts and help visitors immediately recognize your website. When using a logomaker, you’ll automatically receive a favicon file that will always have a transparent background. You can learn more about how to make a favicon and use it in your website design.
Standard favicon sizes are: 16 x 16 px (most common)
32 x 32 px
48 x 48 px
The ideal favicon file format is JPEG or PNG